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Video is an effective media for promoting and marketing your products or services, increasing your digital and social media channel engagement, educating your customers and driving traffic to your website. A good video helps your customers to understand your product and services and what sets you apart from your competition. Video improves brand awareness and recognition and it helps to establish and build trust and loyalty with existing customers as well as prospects.

As video continues to gain momentum in the marketing arena, your video has more applications than you may think. You can use your marketing video as part of your sales presentation, embed your video in an email to existing clients and prospects, add video to your company’s electronic newsletter and upload your video to your company’s website. Videos are attractive to mobile users. Add your promotional video message to social media sites and your shared video can now engage a wider audience.

Planning your marketing strategy with videos image

The Importance of Using Video for Marketing

Video is one of the most popular content forms of marketing and advertising and that’s not likely to change any time soon. More than ever, viewers want a personal visual connection with real-life content.

Video is not only engaging and fun, it’s entertaining and effectively holds your audience’s attention so they understand what you do and what you have to offer. The more engaging the video, the more likely they will continue to browse your website.

With the many devices and platforms available, video creates endless opportunities for marketing your business, services and products.

There are several types of marketing videos to consider:

Brand Videos are used to highlight the services and products your company offers. It can showcase your facilities and operations. It’s a great way to educate your clients about your business and "What makes you Unique from your competitors."

Testimonial Videos help you to promote your business using client or customer testimonials. Clients love to tell their stories especially when they’re satisfied with the services or products provided to them. Build your reputation through client testimonials talking about your exceptional and dependable services, a great experience they had working with you, and we all like to hear, "I plan to continue working with this company."

Promotional & Sales Videos can add value to and support the efforts of your sales team. They can be used to enhance a sales presentation, used at a Tradeshow to entice visitors to visit your booth and showcase your product or services.

Demo Videos are a great way to showcase your products and demonstrate how to use them or how they work.

Telling Your Story with Digital Video

Filming a client product testimonial for a promotional video image

Marketing Videos can be:

  • A promotional video marketing your services and products
  • Part of your sales presentation
  • Inserted into a PowerPoint presentation
  • Used as client testimonials from satisfied clients
  • Special messages from your company executives
  • Loaded onto a USB flash drive as part of your marketing package
  • Uploaded to your website
  • Broadcast and saved on YouTube
  • Posted on Facebook, Instagram, LinkedIn, and other social media sites
  • Emailed to your customers or prospects

Show Me More

Like the old saying goes, "Don’t just tell them, show them!" Video marketing can make a powerful impact on both your existing and potential customers.

Based on industry practices and audiences, the length of your video depends on your platform. For example, a video or videos developed for Instagram should be 20 to 30 sec., for Twitter about 30 to 45 secs, a Facebook video should be approximately no longer than one minute and for YouTube under 2 minutes.

NPV Productions offers world class professionalism, experience, affordability and creativity. Contact us today and find out how NPV can help tell your unique and interesting story.

Example Marketing and Promotional Videos

Below, you will find a sample portfolio of our video production work.

Bank's Engine Lift

Elmer's Aquarium

Achieving True Self

RDK Asphalt Seal Coating

Command Excellence Active Shooter Training

Western Pennsylvania School for Blind Children

El Toro Sportswear for Soccer

Cammuso's Hair Salon

See More of Our Work »

Marketing and Promotional Video FAQs

In most cases, we can film on location at your office, plant or worksite. It depends on the scope of your project. If your project requires, we can secure a studio for filming.

You can write your own script if you desire or we can collaborate with you and write it for you. Writing a script for video is different than writing for printed materials. We understand the techniques of scriptwriting and how to make it work with the visuals. We always work closely with you through the scriptwriting process.

There a few options for narrating your script. You may have someone at your organization that can do the voiceover narration for the script. Or, we can hire professional talent to do the voice narration. We have access to a large pool of profession talent. We work closely with you to determine the requirements for the talent search – do you prefer a male or female voice, a talent age range, and what tone or style for the script reading, for example, friendly, conversational or authoritative, etc. We can give you a few recommended samples to choose from. Or, with our years of experience we can perform a search and present you with suggested voice samples to choose from. As always, we will work with you to select the voice that best fits your video and keep it within the project budget.

Every project is different and has its own requirements and logistics. Depending on the scope of the work and requirements, it can take from anywhere from a few weeks to several months. At NPV, our process starts with good planning, client collaboration, teamwork and commitment. The more we plan and prepare, the quicker the process.

NPV Productions is an award-winning production company with nearly 30 years in video production. Nothing is more important than Quality, Commitment, Superior Customer Service, Honesty and Integrity. Over the years, we have cultivated an excellent rapport with our clients, and a longstanding relationship with many of them. Every client is important, and we want them to be 100% satisfied with their completed project. We don’t just want to be your production company, we want to be part of your team, working together and collaborating on every part of the process creating a great video that effectively delivers your message and makes your company shine!

More Questions? Visit our Frequently Asked Questions page