Social media has changed the way we do business. It’s everywhere, and it’s powerful. Over the years, social media has been growing rapidly and it has become a major source for marketing. Social Media platforms are quite dynamic in the way they connect with customers. Not only do they provide users with a unique way to communicate, but they also offer businesses countless possibilities to educate, market and share information on their products and services – especially through videos. If you target your video content message toward the audience of the social media platform, you’ll be successful.
Videos are not only on YouTube! In fact, Facebook has now passed YouTube in the number of videos posted. And it’s not only Facebook where video is taking off, it’s other social media sites such as Instagram, Twitter and LinkedIn, so it makes sense to start using video as part of your marketing strategy.
Another reason to start using videos is to help your company's search engine optimization (SEO). You can create a video for YouTube and in the description, create a link to a page on your website that relates to the video itself. This is a great way to help create backlinks.
Social Media Content is becoming a staple in most digital marketing campaigns. Videos are highly visual and allow you to broadcast your message using both sight and sound. You can use them for so many different reasons, such as promoting a product, sharing relevant information, a behind the scenes tour, or telling your brand story and much more.
If you want to give potential and existing customers a reason to stay on your site, or be drawn to your site, then video is ideal. Socially shared videos have high engagement rates which can result in a lasting and meaningful impression that will stay with the viewer for longer and hopefully influence their purchasing decision further down the line.
Let’s face it, we’ve all done it, shared a video that really caught our attention. When you share a video with your personal and business networks, you are exposing the video to your organization of family, friends and business associates. It’s like “word of mouth” because your share will lead more people to see the content and may encourage them to share your video with their network….which means sharing their video with yet another network of people.
Being consistent with your video posts and creating fresh video content will keep your customers engaged and looking for more. The point is you’re creating customers who become loyal to your brand.
Remember, a video doesn’t have to go viral for it to make an impact. Video, with great content that is strategically optimized, will deliver your business the traffic, engagement and loyalty you need for increased sales delivering a return on your investment.
At NPV Productions, LLC, we know the art of producing successful social media video. Want to learn more? Contact us today.
Below, you will find a sample portfolio of our video production work.
The length of your video depends on your marketing strategy and how you plan to use it. TV commercials typically have an exact time limit such as 15, 30 or 60 seconds due to broadcast requirements. Videos for social media tend to be short and to the point. YouTube videos can range from 30 seconds to 2-3 minutes. A video produced for your website or tradeshow can be longer in length. Videos produced for educational purposes may be longer in length but edited into a series of shorter segments for training.
No problem. That's why we here to help you. We have the experience and the expertise to guide you through our process. Just tell us what you’d like to convey in your video, and we will help you formulate ideas, develop a creative strategy and execute a well-planned production.
First, we'll contact you to ask questions and obtains more specifics about your video project. Then, we'll provide you with a formal proposal based on the scope of the project with a custom strategy, creative approach and estimated production costs. There is no charge for this service and no strings attached.
It starts with a good idea of what you are looking to create and having a budget in mind as to how much you are willing to spend. If you want to keep your cost really low, you may want to shoot it with your iPhone or ask a student to film it. Keep in mind, your professional image is paramount when marketing your products and services. Think of it like buying a car. Do you want all the options and gadgets available or do you just want a car with the basics? Know your marketing objectives and create an appropriate budget.
NPV Productions is an award-winning production company with nearly 30 years in video production. Nothing is more important than Quality, Commitment, Superior Customer Service, Honesty and Integrity. Over the years, we have cultivated an excellent rapport with our clients, and a longstanding relationship with many of them. Every client is important, and we want them to be 100% satisfied with their completed project. We don’t just want to be your production company, we want to be part of your team, working together and collaborating on every part of the process creating a great video that effectively delivers your message and makes your company shine!