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Social media has changed the way we do business. It’s everywhere, and it’s powerful. Over the years, social media has been growing rapidly and it has become a major source for marketing. Social Media platforms are quite dynamic in the way they connect with customers. Not only do they provide users with a unique way to communicate, but they also offer businesses countless possibilities to educate, market and share information on their products and services – especially through videos. If you target your video content message toward the audience of the social media platform, you’ll be successful.

Videos are not only on YouTube! In fact, Facebook has now passed YouTube in the number of videos posted. And it’s not only Facebook where video is taking off, it’s other social media sites such as Instagram, Twitter and LinkedIn, so it makes sense to start using video as part of your marketing strategy.

Another reason to start using videos is to help your company's search engine optimization (SEO). You can create a video for YouTube and in the description, create a link to a page on your website that relates to the video itself. This is a great way to help create backlinks.

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Getting Customer Engagement Using Social Media Marketing

Using social media content to attract new clients image

Social Media Content is becoming a staple in most digital marketing campaigns. Videos are highly visual and allow you to broadcast your message using both sight and sound. You can use them for so many different reasons, such as promoting a product, sharing relevant information, a behind the scenes tour, or telling your brand story and much more.

If you want to give potential and existing customers a reason to stay on your site, or be drawn to your site, then video is ideal. Socially shared videos have high engagement rates which can result in a lasting and meaningful impression that will stay with the viewer for longer and hopefully influence their purchasing decision further down the line.

Let’s face it, we’ve all done it, shared a video that really caught our attention. When you share a video with your personal and business networks, you are exposing the video to your organization of family, friends and business associates. It’s like “word of mouth” because your share will lead more people to see the content and may encourage them to share your video with their network….which means sharing their video with yet another network of people.

Are you using Social Media in the Most Effective Way?

Social Media Marketing Starts with a Good Plan

  • What do you want to achieve using social media?
  • Who’s your target audience?
  • Where will your target audience find you using social media?
  • What message do you want to send your target audience?
  • Social Media videos can bring remarkable success to your business, create branding and drive leads and sales.

Upload and Share All Types of Videos

  • Marketing and Promotional Videos
  • Instructional Videos or Tutorials
  • Educational Videos
  • Testimonials
  • New Product videos
  • Live Speaker Presentations

How do you Create an Effective and Engaging Video for Social Media and Develop Marketing Momentum?

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Online videos work well with or without the sound image

Being consistent with your video posts and creating fresh video content will keep your customers engaged and looking for more. The point is you’re creating customers who become loyal to your brand.

  • Keep the video short, sweet and to the point – but creative and engaging. You want your customers to watch the whole video and chances are, they’ll be more likely to share it, which is ultimately what you want.
  • Get creative. Use various camera angles and filming techniques, perhaps editing with special FX and dynamic aerial shots.
  • Sound or No Sound? Your video should work well with and without sound. Add captions and text to allow your viewers to follow along.
  • Be consistent. Keep your video posting regularly if you want to grow and cultivate an active audience. It’s imperative to create a regular posting schedule.
  • Tell people what to do. Include a call to action in your social media video by directing people to your website to learn more about your company, your products and/or services.
  • Invite sharing! Encourage viewers to share your video by including social share buttons.
  • Optimize your video. Encourage viewers to share your video and ensure your video description has keywords they will more likely appear in Google searches.

Remember, a video doesn’t have to go viral for it to make an impact. Video, with great content that is strategically optimized, will deliver your business the traffic, engagement and loyalty you need for increased sales delivering a return on your investment.

At NPV Productions, LLC, we know the art of producing successful social media video. Want to learn more? Contact us today.

Example Web and Social Media Videos

Below, you will find a sample portfolio of our video production work.

JB Spisso, Leadership & Culture Development Expert

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Digital Marketing Advertising

Sky Cam - NPV Productions, LLC

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Web and Social Media Video FAQs

The length of your video depends on your marketing strategy and how you plan to use it. TV commercials typically have an exact time limit such as 15, 30 or 60 seconds due to broadcast requirements. Videos for social media tend to be short and to the point. YouTube videos can range from 30 seconds to 2-3 minutes. A video produced for your website or tradeshow can be longer in length. Videos produced for educational purposes may be longer in length but edited into a series of shorter segments for training.

No problem. That's why we here to help you. We have the experience and the expertise to guide you through our process. Just tell us what you’d like to convey in your video, and we will help you formulate ideas, develop a creative strategy and execute a well-planned production.

First, we'll contact you to ask questions and obtains more specifics about your video project. Then, we'll provide you with a formal proposal based on the scope of the project with a custom strategy, creative approach and estimated production costs. There is no charge for this service and no strings attached.

It starts with a good idea of what you are looking to create and having a budget in mind as to how much you are willing to spend. If you want to keep your cost really low, you may want to shoot it with your iPhone or ask a student to film it. Keep in mind, your professional image is paramount when marketing your products and services. Think of it like buying a car. Do you want all the options and gadgets available or do you just want a car with the basics? Know your marketing objectives and create an appropriate budget.

NPV Productions is an award-winning production company with nearly 30 years in video production. Nothing is more important than Quality, Commitment, Superior Customer Service, Honesty and Integrity. Over the years, we have cultivated an excellent rapport with our clients, and a longstanding relationship with many of them. Every client is important, and we want them to be 100% satisfied with their completed project. We don’t just want to be your production company, we want to be part of your team, working together and collaborating on every part of the process creating a great video that effectively delivers your message and makes your company shine!

More Questions? Visit our Frequently Asked Questions page